Brandfolder pricing in 2026: plans, real costs and renewals
Brandfolder doesn't publish prices. Across 30 deals tracked by Vendr, the median contract is $24,999 a year, with most between about $12,000 and $55,000. Here's what each plan includes, what pushes the price up at renewal, and how to negotiate.
Brandfolder pricing at a glance
| Measure | Value (USD) |
|---|---|
| Published prices | None; quote only |
| Plans | Premium and Enterprise |
| Median annual contract | $24,999 (30 deals) |
| Typical range | $12,038–$54,727 a year |
| Average saving off the first quote | about 23% |
| Renewal increases | 3–7% typical (Vendr estimate) |
Premium vs Enterprise
| Plan | What's included |
|---|---|
| Premium | Asset analytics, document intelligence (OCR), bulk upload and update, SAML SSO, asset availability (publish and expiry dates), video AI with auto-tagging and transcription |
| Enterprise | Everything in Premium, plus custom automation, granular asset permissions, multiple independent teams or brands, metadata editing tools, a BI data connector and a vanity URL |
What Brandfolder costs by team size
| Team size | Typical annual cost (Vendr estimate) |
|---|---|
| 5–15 users | $6,000–$18,000 |
| 15–50 users | $18,000–$50,000 |
| 50+ users | $50,000–$150,000+ |
Costs that aren't in the quote
- Implementation fees of $2,000 to $10,000+, often negotiable (Vendr estimate).
- Storage and seat overages if your library or team grows mid-contract.
- Renewal increases. Vendr estimates 3 to 7% is typical, but one G2 reviewer reported a 37% rise in year two after being told it would go up "not much".
How to negotiate a better Brandfolder price
- Get a competing quote. Buyers save about 23% on average, and competitive deals come in 15–30% below the first quote.
- Get the year-two price in writing. Cap renewal increases in the contract.
- Negotiate the implementation fee. It's often waived or reduced.
- Pay annually if you're staying. Annual commitments run 10–25% cheaper per month than month-to-month.
- Price storage and seats up front so growth doesn't trigger overages.
Cheaper alternatives to Brandfolder with published prices
If the numbers above don't add up for your team, these tools publish their prices or let you start free.
| Tool | Price | Pricing model | Free plan or trial |
|---|---|---|---|
| Mise | £149/month per brand (£1,490/yr); Enterprise from £10k/yr | Flat price per brand; unlimited users and files | Free start, no card; 7-day Pro trial |
| Dash | $109-$589/month | Flat tiers, unlimited users | 14-day trial |
| Air | Free; from about $25/month | Credits, unlimited users | Free plan |
| Pics.io | $100-$800/month | Tiers by users and storage | 7-day trial |
| Canto | None published | Quote only; four illustrative tiers | Free trial |
| Frontify | None published; median $33,033/yr | Quote only, by monthly active users | No |
| Brandfolder | None published; median $24,999/yr | Quote only; Premium and Enterprise | No |
For full reviews, see the 8 best Brandfolder alternatives.
Frequently asked questions
How much does Brandfolder cost?
The median is $24,999 a year across 30 deals tracked by Vendr, with most between about $12,000 and $55,000.
What's the difference between Brandfolder Premium and Enterprise?
Premium covers analytics, OCR, bulk editing, SAML SSO, asset expiry and video AI. Enterprise adds custom automation, granular permissions, multiple brands, a BI connector and a vanity URL.
Does Brandfolder raise prices at renewal?
Vendr estimates 3–7% is typical. One G2 reviewer reported a 37% increase in year two, so get renewal caps in writing.
Who owns Brandfolder?
Smartsheet, which bought it in 2020. Smartsheet was taken private by Blackstone and Vista Equity Partners in January 2025.
What's a cheaper alternative to Brandfolder?
Mise Pro is £149 a month per brand (£1,490 a year) with unlimited users and files. Dash starts at $109 a month. See 8 Brandfolder alternatives.
See your brand in Mise in a minute
Enter your website and Mise builds your brand kit, then organises your first 50 files. Free to start, no card, unlimited users. Moving from Brandfolder? Enterprise includes migration help.
Related comparisons
Sources
Checked 5–6 October 2026. Vendr figures are its purchase data unless marked as estimates. Brandfolder pricing · Brandfolder on G2 · Brandfolder on Vendr · Smartsheet completes Brandfolder acquisition · Blackstone and Vista complete Smartsheet acquisition · Mise pricing · Dash pricing · Dash on Capterra · Air pricing · Air on G2 · Pics.io pricing · Pics.io on G2 · Canto pricing · Canto on G2 · JMI Equity invests in Canto · Frontify pricing · Frontify on G2 · Frontify on Vendr